Avenues of Service - Overview

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The Object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.”  Rotary is a service organization.  Since 1910, the Rotary Motto has been “Service Above Self.”

Rotary strives to achieve it’s objective of “Service Above Self” through activities in five primary areas.  These are often referred to as the Avenues of Service.

Membership Development

This "Avenue" of service is about the opportunity to help Rotary grow, giving others the opportunity to know the true rewards gained by helping others.

Click here to find out more about Membership Development at Bentonville/Bella Vista Rotary.

Service Projects

This “Avenue” relates to the activities that Rotarians undertake to improve the quality of life in their community and in humanitarian projects in other parts of the world.  Particular emphasis is given to helping children, needy families, the aged, the handicapped, and those most in need of assistance.  Rotarians strive to promote the ideal of service in their personal, business, and community lives.

Click here to find out more about Service Projects at Bentonville/Bella Vista Rotary.

Club Administration

This “Avenue” promotes the development of acquaintance as an opportunity for service.  It involves the activities necessary to make the Club function successfully and achieve its goals.

Click here to find out more about Club Administration at Bentonville/Bella Vista Rotary.

Rotary Foundation

In this area, Rotarians strive for the advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.  International Service Projects through the Rotary Foundation are designed to meet the humanitarian needs of people in many lands, with particular emphasis on the most underprivileged children and families in developing countries.

Click here to find out more about the work of the Rotary Foundation through Bentonville/Bella Vista Rotary.

Public Relations/Fundraising  

Telling the public the Rotary story is integral to Rotary growth.  Public Relations is how we share that message.  Fundraising is how we finance the projects we do, but also provides an opportunity for fellowship and fun.

Click here to find out more about Public Relations and Fundraising at Bentonville/Bella Vista Rotary.